Soon after ‘Brahmastra’ hit the screens, a report was released claiming that the movie wiped out Rs 800 crores of wealth of INOX and PVR investors.
Alia Bhatt and Ranbir Kapoor’s film Brahmastra has been facing severe backlash from the netizens soon after the makers began unveiling details of the project. While the hashtag ‘Boycott Brahmastra’ began trending on Twitter ahead of the release, the major audience is reportedly not visiting the theatres as the film was released on 9 September. Soon after the release of the film, a report by Business Insider claimed that the movie wiped out over Rs 800cr wealth of PVR & Inox investors.
According to a recent report by Business Insider, it was claimed that as the early reviews of the film Brahmastra surfaced online, the popular theatre chains PVR and Inox lost over Rs 800 crores in market capitalisation on 9 September. The movie analyst Taran Adarsh also posted a review on Twitter stating that the film was quite disappointing with low content and “no soul”.
On the other hand, many moviegoers went online and posted negative reviews of the film. While some referred to the film as highly disappointing, others stated that the makers wasted a stellar movie cast. Some also took a dig at the failure of the film at the box office by sharing relatable memes.
As the report surfaced online in no time, it garnered the attention of many Bollywood celebrities, one of which included filmmaker Vivek Agnihotri. He took to his official Twitter handle and reacted to the Business Insider report reflecting on the fakeness in Bollywood and added how nobody was answerable to the same. He went on to add how no industry could survive which invests 0 per cent in R & D and wastes 70-80% on stars. He stated, “Problem is everything runs on fakeness in Bollywood. And nobody is answerable. No industry can survive which invests 0% in R&D and wastes 70-80% money on stars.” (sic)